Executive Development Programme in Online Advertising Strategy
-- viewing nowThe Executive Development Programme in Online Advertising Strategy is a certificate course designed to empower professionals with the latest skills in digital advertising. In an era where businesses are shifting towards online platforms, the demand for experts in online advertising has skyrocketed.
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Course Details
• Understanding Online Advertising: An Overview of Current Trends and Platforms
• Targeting and Segmentation in Online Advertising: Reaching the Right Audience
• Keyword Research and Implementation for Search Engine Marketing (SEM)
• Display Advertising: Banner Ads, Rich Media, and Programmatic Advertising
• Social Media Advertising: Platform-specific Strategies for Facebook, Instagram, LinkedIn, and Twitter
• Mobile Advertising: Reaching Consumers on Smartphones and Tablets
• Video Advertising: Leveraging the Power of Video Content for Brand Awareness and Engagement
• Metrics and Analytics for Online Advertising: Measuring Performance and Optimizing Campaigns
• Legal and Ethical Considerations in Online Advertising: Navigating Regulations and Best Practices
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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