Masterclass Certificate in UK Business: Alumni Predictions Decoded
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• UK Business Environment – An overview of the political, economic, social, and technological factors that influence the UK business landscape. This unit will also cover legal considerations, ethical issues, and the importance of corporate social responsibility.
• Entrepreneurship – This unit will explore the concept of entrepreneurship, including the identification of business opportunities, risk assessment, and the development of a business plan. It will also cover the challenges and rewards of starting and growing a business in the UK.
• Marketing – This unit will cover the key principles of marketing, including market research, segmentation, targeting, positioning, the marketing mix, and digital marketing strategies. It will also examine the role of branding and customer relationship management in building a successful business.
• Financial Management – This unit will provide an understanding of financial management concepts, including financial statements, budgeting, cost management, and financial analysis. It will also cover investment appraisal techniques and the principles of risk management.
• Operations Management – This unit will explore the concepts of operations management, including supply chain management, process analysis, quality management, and capacity planning. It will also cover the role of technology in improving operational efficiency and effectiveness.
• Human Resource Management – This unit will cover the key principles of human resource management, including recruitment and selection, performance management, employee development, and employee relations. It will also examine the role of diversity and inclusion in building a successful workforce.
• Business Strategy – This unit will provide an understanding of business strategy, including the analysis of internal and external environments, the development of competitive advantage, and the implementation of strategic plans. It will also cover the role of innovation and entrepreneurship in driving business growth.
• International Business – This unit will explore the challenges and opportunities of doing business in an international context. It will cover topics such as cultural diversity, globalisation, trade agreements, and international marketing strategies. It will also examine the risks and rewards of foreign direct investment.
• Business Ethics &ndndash; This unit will provide an understanding of business ethics, including the role of ethics in decision-making, the development of ethical codes of conduct, and the management of ethical risks. It will also cover the
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