Certificate in Ad Performance: Performance Marketing Fundamentals

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The Certificate in Ad Performance: Performance Marketing Fundamentals is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad performance, a critical aspect of promoting businesses and driving sales through online platforms.

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In today's digital age, the demand for professionals with expertise in performance marketing is skyrocketing. Companies are increasingly investing in digital advertising, making this a highly sought-after skill set in various industries. Throughout this course, learners will gain a deep understanding of ad performance metrics, audience targeting, and optimization strategies. They will also learn to create effective ad campaigns that drive results, making them valuable assets in any organization. By the end of this program, learners will have a solid foundation in performance marketing, setting them up for success in this dynamic field.

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• Unit 1: Introduction to Performance Marketing
• Unit 2: Ad Campaign Planning and Strategy
• Unit 3: Ad Design and Copywriting for Performance
• Unit 4: Ad Placement and Targeting Techniques
• Unit 5: Understanding Key Performance Indicators (KPIs)
• Unit 6: Tracking and Analyzing Ad Performance
• Unit 7: Optimizing Ad Performance for Better ROAS
• Unit 8: Ad Fraud and Brand Safety Measures
• Unit 9: Cross-Channel Ad Performance Analysis
• Unit 10: Advanced Performance Marketing Strategies

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