Executive Development Programme in Strategic Email for Sales

• Strategic Email Writing: Understanding the principles of effective email communication, crafting clear and compelling subject lines, writing concise and persuasive messages.
• Sales Email Best Practices: Learning the best practices for sales emails, including personalization, segmentation, and call-to-action.
• Email Campaign Planning: Planning effective email campaigns, including setting goals, identifying target audiences, and creating a content strategy.
• Email Analytics and Metrics: Measuring the success of email campaigns, including open rates, click-through rates, and conversion rates.
• Optimizing Email Deliverability: Ensuring emails reach the inbox, including managing email lists, avoiding spam filters, and maintaining sender reputation.
• Email Automation and Workflows: Implementing automated email sequences and workflows, including lead nurturing, follow-up, and cross-selling.
• Sales Funnel Mastery: Understanding the sales funnel and how to use email to move prospects through each stage.
• Customer Relationship Management: Managing customer relationships through email, including customer segmentation, personalization, and engagement.
• Email Marketing Ethics and Compliance: Ensuring email marketing practices are ethical and comply with regulations, including CAN-SPAM, GDPR, and CASL.

Note: The above list covers the essential units for an Executive Development Programme in Strategic Email for Sales. You can add or remove some units as per your course requirements.