Global Certificate in Visual Selling & Market Analysis

• Fundamentals of Visual Selling: Understanding the basics of visual selling, its importance, and how to use visual elements to convey messages effectively. • Color Psychology: The role of colors in marketing, branding, and visual selling, including color theory, cultural considerations, and best practices. • Data Visualization: Representing data in a visually appealing and easily understandable format for effective communication and decision-making. • Visual Storytelling: Crafting compelling narratives using visual elements to engage audiences and convey key messages. • Design Thinking: Applying design thinking principles to visual selling, including empathy, ideation, prototyping, and testing. • Visual Branding: Developing a consistent visual identity for a brand and applying it across various touchpoints, including logos, packaging, and marketing materials. • Typography: Understanding the basics of typography, including font selection, hierarchy, and legibility, and how to use typography in visual selling. • Image Selection and Editing: Choosing and editing images to align with a brand's visual identity and convey the desired message. • Market Analysis: Analyzing market trends, customer preferences, and competitors to inform visual selling strategies and decisions.