Global Certificate Email Open Rates: Media Performance Metrics

• Email Open Rates: The percentage of successfully delivered emails that were opened by recipients. This metric is a key indicator of the effectiveness of email campaigns. • Unique Opens: The number of individual recipients who opened an email at least once. This metric helps to gauge the reach of an email campaign. • Total Opens: The total number of times an email was opened, including multiple opens by the same recipient. This metric can provide insight into the level of engagement with the content. • Click-Through Rate (CTR): The percentage of email recipients who clicked on a link within the email. This metric is a measure of the effectiveness of the email in driving traffic to a website or landing page. • Bounce Rate: The percentage of emails that were not delivered due to invalid email addresses or other delivery failures. This metric can help to identify issues with email list quality. • Conversion Rate: The percentage of email recipients who completed a desired action, such as making a purchase or filling out a form. This metric is a key measure of the success of an email campaign. • Spam Complaints: The number of recipients who marked the email as spam. This metric can help to identify issues with email content or frequency. • Forward Rate: The percentage of recipients who forwarded the email to another person. This metric can provide insight into the virality and social sharing of the email content.