Professional Certificate Content Marketing: Boost Conversions

• Unit 1: Introduction to Content Marketing – Understand the basics of content marketing, its importance, and how it can help boost conversions. • Unit 2: Understanding Your Audience – Learn how to identify, research, and understand your target audience to create effective marketing content. • Unit 3: Content Creation & Optimization – Dive into the process of creating high-quality, optimized content, including blog posts, articles, and social media updates. • Unit 4: SEO for Content Marketing – Explore search engine optimization (SEO) strategies and techniques to improve content visibility and drive organic traffic. • Unit 5: Content Distribution & Promotion – Discover effective methods for distributing and promoting your marketing content to reach a broader audience. • Unit 6: Email Marketing – Understand the power of email marketing and how to create engaging, conversion-focused email campaigns. • Unit 7: Social Media Marketing – Learn how to leverage social media platforms to amplify your content and reach your audience where they spend their time. • Unit 8: Content Analytics – Track and analyze your content marketing performance to optimize your strategy and improve conversions. • Unit 9: A/B Testing – Master the art of A/B testing and use it to optimize your content marketing efforts for maximum conversions. • Unit 10: Content Marketing Automation – Explore automation tools and techniques to streamline your content marketing efforts and boost efficiency.