Global Certificate in Mobile Customer Journey Analytics Platforms

• Mobile Customer Journey Analytics Fundamentals: Understanding the basics of mobile customer journey analytics, its importance, and how it contributes to optimizing customer experiences.
• Data Collection Methods: Exploring various data collection methods, including app analytics tools, SDKs, APIs, and third-party integrations.
• Data Analysis Techniques: Diving into different data analysis techniques, such as funnels, cohorts, retention analysis, and behavioral analysis, to extract valuable insights.
• Customer Segmentation Strategies: Identifying and categorizing customer segments based on demographics, behaviors, and preferences to tailor marketing and product strategies.
• Mobile Attribution Models: Understanding the role of attribution models in tracking marketing campaign performance and user acquisition across channels.
• Data Visualization and Reporting: Presenting data in a visually appealing and easy-to-understand format for effective communication and decision-making.
• Privacy and Security Considerations: Addressing privacy concerns and security best practices when handling customer data in mobile analytics platforms.
• Integrating Mobile Analytics with CRM and other Business Systems: Streamlining data flow and collaboration between mobile analytics platforms and other enterprise systems to drive better customer experiences.