Executive Development Programme in SMS Marketing Agility

• SMS Marketing Fundamentals: Understanding the basics of SMS marketing, including legal requirements, best practices, and key metrics.
• Target Audience and Segmentation: Identifying and understanding the target audience, and learning how to segment for more effective campaigns.
• Creating Compelling Content: Techniques for crafting engaging and effective SMS marketing messages that drive conversions.
• Timing and Frequency: Strategies for determining the optimal timing and frequency of SMS marketing campaigns.
• Integration with Other Channels: Best practices for integrating SMS marketing with other digital marketing channels, such as email and social media.
• Data Analysis and Reporting: Techniques for analyzing SMS marketing data and reporting on key metrics to measure success and inform future strategies.
• SMS Marketing Agility: Developing an agile approach to SMS marketing, including strategies for testing, learning, and iterating quickly.
• Case Studies and Best Practices: Examining real-world examples of successful SMS marketing campaigns and identifying best practices that can be applied to your own efforts.

Note: This list is not exhaustive and can be modified or expanded to meet the specific needs of the Executive Development Programme.

Secondary keywords: SMS marketing strategies, SMS marketing best practices, SMS marketing metrics, SMS marketing integration, SMS marketing data analysis, SMS marketing agility, SMS marketing case studies.