Professional Certificate in CRO and User Behavior

-- viewing now

The Professional Certificate in Conversion Rate Optimization (CRO) and User Behavior course is a comprehensive program designed to equip learners with the essential skills required in the rapidly growing field of CRO. This course highlights the importance of understanding user behavior to optimize websites and boost conversions, thereby driving business growth.

5.0
Based on 5,255 reviews

6,260+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, businesses increasingly demand professionals who can help them optimize their online presence and improve conversion rates. This course provides learners with the knowledge and tools to analyze user behavior, identify areas for improvement, and implement data-driven strategies that enhance website performance and user experience. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to advance their careers as CRO specialists, user experience designers, digital marketing analysts, or other related fields. The course curriculum covers essential topics such as user research, A/B testing, persuasive design, and analytics, providing learners with a comprehensive understanding of CRO and user behavior best practices.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Introduction to Conversion Rate Optimization (CRO): Understanding the basics and importance of CRO, key metrics, and its role in business growth.
User Behavior Research: Techniques for analyzing user behavior through heuristic analysis, web analytics, and user surveys.
User Experience (UX) Design: Design principles for creating user-friendly interfaces, including information architecture, wireframing, and prototyping.
A/B Testing and Multivariate Testing: Methods for conducting A/B tests, interpreting results, and implementing winning variations.
Copywriting and Microcopy: Writing effective copy that converts, focusing on headlines, calls-to-action, and microcopy.
Conversion Funnels and User Journeys: Analyzing and optimizing conversion funnels, user journeys, and touchpoints.
Personalization and Segmentation: Strategies for personalizing user experiences based on demographics, behaviors, and preferences.
Mobile Optimization: Best practices for optimizing mobile websites and applications for improved conversions.
CRO Tools and Software: Overview of popular CRO tools, including analytics, heatmaps, session recordings, and A/B testing platforms.
Case Studies and Real-World Examples: Analysis of successful CRO campaigns, highlighting key takeaways and best practices.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN CRO AND USER BEHAVIOR
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment