Professional Certificate in Conversion Optimization and Customer Journey Mapping

-- viewing now

The Professional Certificate in Conversion Optimization and Customer Journey Mapping is a comprehensive course that equips learners with essential skills to optimize conversion rates and enhance customer experiences. This course is crucial in today's digital age, where businesses compete for online customers, and even a small improvement in conversion rates can lead to significant revenue growth.

4.0
Based on 2,631 reviews

3,697+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

The course covers critical topics such as A/B testing, user research, data analysis, and customer journey mapping. These skills are in high demand across industries, making this course an excellent investment for professionals looking to advance their careers in digital marketing, UX design, or product management. By the end of the course, learners will be able to design and implement conversion optimization strategies, map customer journeys, and analyze data to make data-driven decisions. This hands-on approach ensures that learners not only understand the concepts but can also apply them in real-world scenarios, giving them a competitive edge in the job market.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Introduction to Conversion Optimization
• Understanding Customer Journey Mapping
• A/B Testing and Multivariate Testing
• Usability Testing and Heuristic Evaluation
• Web Analytics and Data Analysis
• Persona Development and User Research
• Funnel Analysis and Optimization
• Copywriting and Content Strategy
• Design Principles for Conversion Optimization
• Implementing a Conversion Optimization Strategy

Career Path

In the UK, the Conversion Optimization and Customer Journey Mapping sectors are thriving, offering exciting opportunities for professionals to grow and excel. This 3D pie chart provides a clear snapshot of the industry landscape, highlighting the most sought-after roles and their respective shares in the job market. Roles like Conversion Rate Optimizer, Customer Journey Analyst, and UX/UI Designer (CX Focused) are prominent, with a combined share of 70%. These positions demand a strong understanding of user experience, data analysis, and a knack for improving conversion rates. Data Scientist (CRO/CJM) and CRO Consultant roles, though less prevalent, are increasingly valued for their expertise in data-driven decision-making and strategic guidance. These roles account for the remaining 30% of the industry landscape. As businesses aim to enhance their online presence and maximize customer engagement, the demand for skilled professionals in Conversion Optimization and Customer Journey Mapping will only grow. This presents an excellent opportunity for aspiring professionals to gain the necessary skills and make their mark in this thriving field.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN CONVERSION OPTIMIZATION AND CUSTOMER JOURNEY MAPPING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment