Executive Development Programme Micro-Influencer Performance Tracking

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The Executive Development Programme Micro-Influencer Performance Tracking certificate course is a vital program designed to meet the growing demand for skilled professionals in the influencer marketing industry. This course emphasizes the importance of measuring and analyzing the performance of micro-influencers, a critical aspect of successful influencer marketing campaigns.

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About this course

By enrolling in this course, learners will develop essential skills in data analysis, performance tracking, and influencer marketing strategy, making them highly valuable assets in today's digital marketing landscape. Career advancement opportunities in this field are vast, with businesses increasingly recognizing the impact of influencer marketing on brand awareness and revenue. By completing this course, learners will be well-equipped to help organizations maximize their influencer marketing efforts and achieve their marketing goals.

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Course Details

• Micro-Influencer Identification
• Influencer Marketing Metrics
• Performance Tracking Tools
• Micro-Influencer Campaign Analysis
• ROI Calculation for Micro-Influencer Campaigns
• Engagement Rate Tracking
• Follower Growth Analysis
• Sentiment Analysis in Influencer Marketing
• Authenticity and Trust Metrics in Micro-Influencer Performance Tracking

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