Global Certificate in Gen Z Marketing Strategies
-- viewing nowThe Global Certificate in Gen Z Marketing Strategies course is a vital program designed to help marketing professionals stay ahead in the rapidly changing business landscape. With Gen Z becoming the largest generation of consumers, there is a growing demand for experts who can effectively market to this unique demographic.
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Course Details
• Understanding Gen Z: Demographics, psychographics, and preferences
• Gen Z and Social Media: Usage trends and platform preferences
• Influencer Marketing for Gen Z: Identifying and partnering with influencers
• Visual Content and Storytelling: Engaging Gen Z with compelling narratives
• Mobile-first Marketing: Optimizing for mobile devices and apps
• Interactive and Gamified Marketing: Leveraging gamification for engagement
• Video Marketing: Exploiting the power of video for Gen Z outreach
• Authenticity and Social Responsibility: Connecting with Gen Z on values and ethics
• Data-driven Personalization: Tailoring marketing messages for individual Gen Zers
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