Professional Certificate in Modern Lead Generation & Customer Journeys

-- viewing now

The Professional Certificate in Modern Lead Generation & Customer Journeys is a comprehensive course designed to empower learners with the latest skills in demand in today's data-driven marketing landscape. This certificate program emphasizes the importance of understanding customer behavior, creating data-driven marketing strategies, and generating high-quality leads to drive business growth.

4.0
Based on 3,428 reviews

2,699+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In this age of constantly evolving customer expectations and technology, mastering modern lead generation techniques and optimizing customer journeys has become crucial for career advancement in marketing, sales, and business development roles. This course equips learners with essential skills, including lead generation strategies, marketing automation, customer journey mapping, and data analysis, enabling them to create personalized customer experiences and significantly improve conversion rates. By completing this course, learners will not only gain a deep understanding of the modern customer journey but also develop a strong foundation in lead generation best practices, preparing them for success in today's competitive marketing industry.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Modern Lead Generation Techniques
• Understanding Customer Journeys
• Multi-Channel Lead Generation Strategies
• Implementing Data-Driven Personalization
• Lead Nurturing and Engagement Tactics
• Marketing Automation Tools and Best Practices
• Analyzing and Measuring Lead Generation Success
• Compliance with Data Privacy Regulations
• Customer Lifetime Value and Retention Strategies

Career Path

The **Professional Certificate in Modern Lead Generation & Customer Journeys** is designed to empower marketing professionals with the latest skills and strategies to generate leads and guide customers through their purchasing journey. In this section, we'll dive into the market trends, salary ranges, and skill demand for the following roles: 1. **Demand Generation Manager**: With a 35% relevance score, demand generation managers craft and implement marketing strategies to create awareness and demand for products or services. 2. **Customer Acquisition Specialist**: Ranking at 28%, these professionals focus on attracting new customers and converting them into loyal clients. 3. **Marketing Automation Specialist**: With a 22% relevance score, marketing automation specialists streamline repetitive tasks, freeing up marketing teams to focus on more creative aspects. 4. **Lead Nurturing Specialist**: At 15%, lead nurturing specialists develop and execute strategies to build relationships with potential customers, guiding them through the sales funnel. Explore these roles in the context of the **Professional Certificate in Modern Lead Generation & Customer Journeys**, and find out how you can advance your career in the ever-evolving marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN MODERN LEAD GENERATION & CUSTOMER JOURNEYS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment