Executive Development Programme in Enhancing Product Demos

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The Executive Development Programme in Enhancing Product Demos is a certificate course designed to empower professionals with the skills to showcase products effectively. In an era where product demos can make or break a sale, this program's importance is undeniable.

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About this course

The course caters to the growing industry demand for professionals who can deliver compelling product presentations. It equips learners with the ability to demonstrate product features, benefits, and use-cases in a clear and engaging manner. By the end of the course, learners will have mastered the art of product storytelling, understood the psychology of effective demos, and learned how to handle common demo challenges. This program is a stepping stone for career advancement, particularly for roles such as Product Managers, Sales Professionals, and Marketing Specialists. Invest in this course to enhance your demo skills, stand out in your career, and contribute significantly to your organization's sales success.

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Course Details

Product Demo Fundamentals: Understanding the basics of product demos, including their purpose, structure, and best practices. • Target Audience Analysis: Identifying and understanding the needs, goals, and pain points of the target audience to tailor the product demo. • Product Knowledge: Building comprehensive and up-to-date knowledge of the product, its features, and its benefits. • Effective Storytelling: Using storytelling techniques to create engaging and memorable product demos. • Visual Aids and Presentations: Designing and using visual aids and presentations to support the product demo. • Handling Objections and Questions: Developing strategies for handling objections, questions, and concerns during the product demo. • Follow-up and Closing Techniques: Utilizing effective follow-up and closing techniques to convert leads and generate sales. • Measurement and Improvement: Tracking and measuring the success of product demos, and using feedback to improve future demos.

Career Path

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In this Executive Development Programme, we focus on enhancing Product Demos and developing the skills required for various product-related roles. Here are some of the key roles we cover, along with industry trends and statistics: - **Product Manager**: A Product Manager is responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. According to Glassdoor, the average salary for a Product Manager in the UK is around £62,000 per year. - **Product Marketing Manager**: A Product Marketing Manager is responsible for understanding and marketing the product to potential customers. The average salary for a Product Marketing Manager in the UK is around £55,000 per year. - **Sales Engineer**: A Sales Engineer is responsible for understanding and selling complex products to potential customers. The average salary for a Sales Engineer in the UK is around £45,000 per year. - **Product Designer**: A Product Designer is responsible for designing and improving the user experience of a product. The average salary for a Product Designer in the UK is around £40,000 per year. - **Business Development Manager**: A Business Development Manager is responsible for identifying and pursuing new business opportunities. The average salary for a Business Development Manager in the UK is around £40,000 per year. - **Data Analyst**: A Data Analyst is responsible for collecting, analyzing, and interpreting data to help make informed business decisions. The average salary for a Data Analyst in the UK is around £30,000 per year. - **Quality Assurance Engineer**: A Quality Assurance Engineer is responsible for testing and ensuring the quality of a product. The average salary for a Quality Assurance Engineer in the UK is around £30,000 per year.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN ENHANCING PRODUCT DEMOS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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