Certificate in Paid Search for Local Businesses

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The Certificate in Paid Search for Local Businesses is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly growing digital marketing industry. This course focuses on paid search advertising, a critical component of local business growth strategies.

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About this course

With industry-demand for digital marketing specialists at an all-time high, this course provides learners with a competitive edge by teaching them how to create and manage effective paid search campaigns that drive results. The curriculum covers key topics such as keyword research, ad creation, bid management, and campaign analysis, ensuring that learners have a well-rounded understanding of paid search best practices. By completing this course, learners will be able to advance their careers by demonstrating their expertise in paid search advertising for local businesses. They will have the skills and knowledge needed to help businesses reach their target audience, increase brand awareness, and drive sales through paid search campaigns. Enroll today and take the first step towards a rewarding career in digital marketing!

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Course Details

Unit 1: Introduction to Paid Search for Local Businesses
Unit 2: Keyword Research and Selection for Local PPC Campaigns
Unit 3: Crafting Effective Ad Copy for Local Businesses
Unit 4: Ad Extensions and Their Impact on Local Paid Search
Unit 5: Introduction to Google Ads and Microsoft Advertising Platforms
Unit 6: Setting Up and Managing Local PPC Campaigns
Unit 7: Location Targeting and Bid Adjustments for Local Businesses
Unit 8: Conversion Tracking and Attribution Models
Unit 9: Analyzing and Optimizing Local PPC Performance
Unit 10: Advanced Local Paid Search Strategies and Tactics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN PAID SEARCH FOR LOCAL BUSINESSES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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