Executive Development Programme in IP for Social Brand Innovation

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The Executive Development Programme in IP for Social Brand Innovation is a certificate course designed to empower professionals with the necessary skills to drive social brand innovation. This programme emphasizes the importance of Intellectual Property (IP) in today's competitive business landscape, and how it can be used to create and maintain a strong brand identity.

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About this course

With the increasing demand for socially responsible and innovative brands, this course is timely and relevant. It equips learners with the essential skills to develop and manage IP assets, enabling them to create value and drive growth for their organizations. The course covers key topics such as trademark law, patent strategy, copyright, and licensing, among others. By completing this programme, learners will be able to demonstrate their expertise in IP management and social brand innovation, making them highly valuable to employers in various industries. This course is an excellent opportunity for professionals looking to advance their careers and stay ahead in the ever-evolving world of business and innovation.

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Course Details

• Intellectual Property (IP) Fundamentals
• IP Search, Identification and Registration
• Social Branding: Building and Protecting Brand Identity
• IP Strategy for Social Brand Innovation
• Legal Frameworks for IP in Social Media
• Monetizing IP in Social Brand Innovation
• IP Licensing and Collaboration in Social Brand Context
• IP Dispute Resolution and Enforcement
• Developing a Comprehensive IP Policy for Social Brand Innovation

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