Certificate in Sports Media: Ad Targeting Frontiers
-- viewing nowThe Certificate in Sports Media: Ad Targeting Frontiers is a comprehensive course designed to equip learners with essential skills in sports media and ad targeting. This program highlights the importance of data-driven advertising in the modern sports industry, teaching learners how to leverage fan data and digital platforms to create targeted ad campaigns.
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Course Details
• Understanding Sports Media Industry
• Introduction to Ad Targeting
• Psychology of Sports Fans: Target Audience Analysis
• Data Analytics for Sports Ad Targeting
• Programmatic Advertising in Sports Media
• Cross-Platform Ad Targeting Strategies
• Geo-Targeting and Location-Based Advertising
• Personalization in Sports Advertising
• Measuring Success: Ad Targeting Metrics in Sports Media
• Ethical Considerations in Sports Ad Targeting
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