Executive Development Programme in Data-Driven PR for Social Change

Name: Executive Development Programme in Data-Driven PR for Social Change
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The Executive Development Programme in Data-Driven PR for Social Change is a certificate course that empowers learners with the skills necessary to drive social change through data-driven public relations. In today's digital age, PR professionals must leverage data analytics to make informed decisions and measure the impact of their campaigns.

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About this course

This programme is designed to meet the growing industry demand for PR professionals who can effectively use data to shape public opinion and promote social change. Learners will gain hands-on experience with data analytics tools, learn how to design and implement data-driven PR campaigns, and develop skills in strategic communication, storytelling, and social media management. Upon completion of the course, learners will be equipped with the essential skills needed to advance their careers in PR, communications, marketing, and social impact. They will have the ability to use data to tell compelling stories, engage audiences, and create meaningful change in their organizations and communities.

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Course Details

• Data-Driven PR Fundamentals
• Understanding Social Change and its Importance
• Harnessing Data for Effective PR Strategies
• Data Collection and Analysis Techniques for PR
• Creating Data-Driven Narratives for Social Change
• Leveraging Social Media Analytics in PR Campaigns
• Measuring PR Success with Data-Driven Metrics
• Ethical Considerations in Data-Driven PR
• Case Studies: Data-Driven PR for Social Change

Career Path

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