Executive Development Programme in Ad Targeting and Video Marketing

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The Executive Development Programme in Ad Targeting and Video Marketing is a certificate course designed to empower professionals with the latest strategies and tools in digital advertising. This program emphasizes the importance of ad targeting and video marketing, which are vital components of modern marketing campaigns, driving high engagement and conversion rates.

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About this course

In an era where businesses compete for consumer attention in the online space, this course offers learners the opportunity to stay ahead of the competition by mastering techniques in audience segmentation, data-driven ad targeting, and video content creation. The course is tailored to meet the growing industry demand for experts who can effectively plan, implement, and optimize digital advertising campaigns. By enrolling in this course, learners will acquire essential skills to advance their careers, including the ability to leverage advanced ad targeting platforms, analyze campaign performance, and create compelling video marketing content. These newly-acquired skills will enable professionals to make informed strategic decisions, improving marketing outcomes for their organizations and boosting their career prospects in the competitive digital marketing landscape.

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Course Details

• Understanding Ad Targeting
• Audience Segmentation and Research for Ad Targeting
• Programmatic Advertising and Real-Time Bidding
• Video Marketing Fundamentals
• Creating Effective Video Content for Advertising
• Video Ad Formats and Placements
• Measuring Video Ad Performance
• Cross-Channel Ad Targeting Strategies
• Data-Driven Ad Targeting in Video Marketing
• Advanced Techniques in Ad Targeting and Video Marketing

Career Path

The Executive Development Programme in Ad Targeting and Video Marketing is designed to equip professionals with the latest trends and in-demand skills for success in the dynamic UK job market. The programme focuses on essential roles such as Digital Marketing Managers, Ad Operations Managers, Video Marketing Specialists, Data Analysts in Advertising, and SEO Specialists. This 3D Pie Chart represents the percentage distribution of these roles in the industry, emphasizing their growing importance in today's digital-first economy. By staying ahead of the curve with this comprehensive programme, professionals can gain a competitive edge and unlock exciting career opportunities in the ever-evolving landscape of ad targeting and video marketing.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND VIDEO MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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