Professional Certificate in Email Deliverability for Sales
-- viewing nowThe Professional Certificate in Email Deliverability for Sales is a critical course designed to empower professionals with the essential skills needed to excel in the modern digital marketing landscape. This certificate course focuses on enhancing learners' understanding of email deliverability best practices, enabling them to maximize the impact of their email campaigns and ensure messages reach their intended audiences.
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Course Details
• Email Deliverability Basics: Understanding deliverability, importance of email reputation, key email deliverability metrics
• Email List Hygiene: Importance of maintaining clean email lists, list segmentation, avoiding spam traps
• Email Authentication: SPF, DKIM, DMARC, and their role in email authentication
• Content Best Practices: Crafting effective subject lines, avoiding spammy content, using alt tags for images
• Deliverability Testing: Pre-deployment testing, seed lists, A/B testing, measuring success
• Email Deliverability Tools: Introduction to tools for monitoring and improving deliverability, including feedback loops and spam traps
• Privacy Compliance: Understanding GDPR, CAN-SPAM, and other privacy regulations, and their impact on email deliverability
• Email Service Provider (ESP) Selection: Factors to consider when choosing an ESP, evaluating ESP deliverability performance
• Deliverability Troubleshooting: Identifying and resolving common deliverability issues, including blocklists and bounce rates
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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