Global Certificate in Modern Ad Campaign Tracking

Name: Global Certificate in Modern Ad Campaign Tracking
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The Global Certificate in Modern Ad Campaign Tracking is a comprehensive course designed to equip learners with the essential skills required to excel in digital marketing. This certificate program focuses on the importance of ad campaign tracking and how it can help businesses optimize their marketing strategies for maximum ROI.

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About this course

In today's digital age, the ability to track and analyze ad campaigns is crucial for any marketing professional. This course provides learners with hands-on experience using modern tracking tools and techniques, such as UTM parameters, Google Analytics, and Facebook Pixel. By the end of the course, learners will be able to design, implement, and analyze effective ad campaigns that drive results. With the growing demand for digital marketing professionals, this certificate course is an excellent way to enhance one's skillset and increase career advancement opportunities. By earning this certification, learners demonstrate their expertise in modern ad campaign tracking, making them valuable assets to any organization.

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Course Details

• Unit 1: Introduction to Modern Ad Campaign Tracking
• Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Implementing Tracking Pixels and Cookies
• Unit 4: Data Analysis Techniques for Ad Campaigns
• Unit 5: Utilizing Google Analytics for Ad Campaign Tracking
• Unit 6: Multi-Channel Ad Campaign Tracking
• Unit 7: Mobile Ad Campaign Tracking
• Unit 8: Attribution Models in Ad Campaign Tracking
• Unit 9: Real-Time Bidding and Programmatic Advertising Tracking
• Unit 10: Cross-Device and Cross-Platform Ad Campaign Tracking

Career Path

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