Global Certificate in School Video Marketing & Lead Management

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The Global Certificate in School Video Marketing & Lead Management is a comprehensive course designed to meet the growing industry demand for effective video marketing and lead management strategies in the education sector. This course emphasizes the importance of visual storytelling and data-driven lead management to engage and nurture prospective students, ultimately driving enrollment growth.

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About this course

Enrollees will master essential skills in video production, editing, and marketing, as well as lead generation, nurturing, and conversion. By the end of the course, learners will be able to develop and implement successful video marketing campaigns and lead management strategies tailored to their institution's unique needs. In an increasingly digital and competitive educational landscape, these skills are crucial for career advancement and enabling institutions to stand out and succeed.

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Course Details

• Video Production for Schools — Learn the basics of video production, including pre-production, production, and post-production. Understand how to create engaging and informative videos for schools that can be used in marketing campaigns.
• School Lead Management — Discover the best practices for managing leads in the education industry. Understand how to track, nurture, and convert leads into enrollments.
• Social Media Marketing for Schools — Explore the various social media platforms and learn how to use them to promote schools and engage with potential students and parents.
• Search Engine Optimization (SEO) for Schools — Understand the basics of SEO and how to optimize school websites to improve their search engine rankings.
• Email Marketing for Schools — Learn how to build and manage email marketing campaigns for schools. Understand the importance of email list segmentation, personalization, and automation.
• Video Analytics — Discover how to track and analyze the performance of school video marketing campaigns. Understand how to use data to improve video content and marketing strategies.
• Content Marketing for Schools — Explore the various types of content that can be used in school marketing campaigns. Learn how to create and distribute high-quality content that resonates with potential students and parents.
• Paid Advertising for Schools — Understand the basics of paid advertising and how to use it to promote schools. Learn about the various advertising platforms and the best practices for creating effective ads.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN SCHOOL VIDEO MARKETING & LEAD MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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