Executive Development Programme in Watch Storytelling Strategy
-- viewing nowThe Executive Development Programme in Watch Storytelling Strategy is a certificate course designed to empower professionals with the essential skills to excel in the luxury watch industry. This program emphasizes the importance of storytelling in the watch industry, where brand heritage, innovation, and craftsmanship create engaging narratives to captivate consumers.
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Course Details
• Watch Storytelling Strategy: Understanding the concept and importance of storytelling in luxury watch marketing, including the role of heritage, craftsmanship, and emotional connection. • Brand Positioning: Defining and analyzing the positioning of luxury watch brands, and the use of storytelling to reinforce and differentiate the brand. • Target Audience Analysis: Identifying and understanding the key demographics, psychographics, and behaviors of luxury watch consumers, and how storytelling can be used to appeal to them. • Content Creation: Developing compelling and engaging storytelling content for various platforms such as websites, social media, print, and events. • Visual Storytelling: Utilizing high-quality imagery, video, and design to enhance storytelling and effectively communicate the unique value proposition of luxury watches. • Influencer Marketing: Leveraging the power of influencers and brand ambassadors to extend reach and credibility through storytelling. • Measurement and Analytics: Tracking and analyzing the performance of storytelling campaigns, and using data to optimize and improve future efforts. • Ethics and Responsibility: Ensuring storytelling is truthful, transparent, and respectful, and aligns with the values and principles of the luxury watch industry.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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