Global Certificate E-commerce & CRM: Customer Experience Management

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The Global Certificate in E-commerce & CRM: Customer Experience Management is a comprehensive course that equips learners with essential skills for career advancement in the dynamic field of digital commerce. This course emphasizes the importance of understanding customer needs and expectations, and using this knowledge to optimize customer experiences and drive business success.

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About this course

In today's digital age, e-commerce has become a crucial driver of business growth and competitiveness. As a result, there is a high demand for professionals with expertise in e-commerce and customer relationship management (CRM). This course provides learners with a deep understanding of the latest e-commerce technologies, strategies, and best practices, as well as the principles and techniques of CRM and customer experience management. By completing this course, learners will be able to design and implement effective e-commerce strategies, manage customer relationships and experiences, and leverage data and analytics to drive business results. These skills are highly valued in a wide range of industries, making this course an excellent choice for anyone looking to advance their career in e-commerce and CRM.

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Course Details

• E-commerce Fundamentals
• CRM and Customer Experience Management Overview
• Customer Experience (CX) Strategy
• Implementing CRM Systems for E-commerce
• Personalization in E-commerce and CRM
• Customer Segmentation and Targeting
• Customer Journey Mapping
• Metrics and Analytics for CRM and CX
• Multi-channel and Omnichannel CRM
• Data Privacy and Security in CRM

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