Executive Development Programme in Blue Ocean Strategy for Results
-- viewing nowThe Executive Development Programme in Blue Ocean Strategy for Results is a certificate course that holds immense importance in today's business landscape. This programme dives deep into the Blue Ocean Strategy, a revolutionary approach that helps businesses create uncontested market space, making competition irrelevant.
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Course Details
• Blue Ocean Strategy Fundamentals: Understanding the concept of blue ocean strategy, the difference between red and blue oceans, and the importance of creating uncontested market space.
• Value Innovation: Identifying and delivering new value to customers through the simultaneous pursuit of differentiation and low cost.
• Blue Ocean Strategy Tools: Utilizing tools such as the Strategy Canvas, the Four Actions Framework, and the Eliminate-Reduce-Raise-Create Grid for practical application.
• Market Opportunity Analysis: Recognizing market opportunities and customer segments, and determining the feasibility of entering blue oceans.
• Competitive Analysis: Examining the competitive landscape, understanding key success factors, and determining strategic moves in red oceans.
• Visualizing and Communicating Strategy: Creating compelling visuals and narratives to communicate blue ocean strategy to stakeholders.
• Blue Ocean Leadership: Developing leadership skills that foster innovation, motivation, and adaptability in executing blue ocean strategy.
• Implementation and Execution: Overcoming organizational hurdles, aligning resources, and driving execution for successful blue ocean strategy implementation.
• Monitoring and Adapting Strategy: Establishing feedback loops, tracking performance, and adapting the blue ocean strategy as needed for continuous success.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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