Professional Certificate in Facebook Ads for Lead Management
-- viewing nowThe Professional Certificate in Facebook Ads for Lead Management is a career-enhancing course designed to equip learners with the essential skills needed to excel in lead generation and management using Facebook Ads. This program is crucial for professionals seeking to advance in digital marketing, social media advertising, and sales roles.
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Course Details
• Facebook Ads Basics: Introduction to Facebook Ads, Facebook Ad Manager, Ad objectives, Ad formats
• Creating High-Performing Facebook Ads: Ad design, Copywriting, Call-to-action, Targeting
• Facebook Lead Generation Ads: Lead generation objective, Lead forms, Custom questions
• Optimizing Facebook Ads for Lead Management: Bid strategies, Budget optimization, Audience insights
• Measuring Facebook Ad Performance: Ad metrics, Reporting, Conversion tracking
• Facebook Pixel for Lead Management: Pixel setup, Event tracking, Custom conversions
• Audience Targeting and Retargeting: Custom audiences, Lookalike audiences, Retargeting campaigns
• Scaling Facebook Ads for Lead Generation: Campaign structure, Testing, Automation
• Facebook Ads Compliance and Best Practices: Ad policies, Creative best practices, Ethical considerations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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