Certificate in Website Performance & Customer Acquisition
-- viewing nowThe Certificate in Website Performance & Customer Acquisition course is a comprehensive program designed to enhance your digital marketing skills. This course emphasizes the importance of website performance and customer acquisition, making it highly relevant in today's technology-driven world.
6,270+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Website Performance Optimization: Introduction to website performance, tools for measuring speed, optimizing images, minifying code, caching, and using a Content Delivery Network (CDN). • User Experience (UX) Design: Importance of UX design, user-centered design principles, information architecture, wireframing, prototyping, and user testing. • Conversion Rate Optimization (CRO): Understanding conversion rates, A/B testing, heatmaps, user behavior analysis, and landing page optimization. • Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, and link building. • Social Media Marketing: Leveraging social media for customer acquisition, social media strategy, creating engaging content, and measuring social media performance. • Email Marketing: Building an email list, email marketing automation, creating effective email campaigns, and measuring email marketing performance. • Analytics and Data Analysis: Introduction to web analytics, tracking website performance, analyzing customer behavior, and creating data-driven strategies. • Customer Value Optimization (CVO): Understanding customer lifetime value, creating customer avatars, and implementing strategies for increasing customer loyalty and repeat business.
• Pay-Per-Click (PPC) Advertising: Introduction to PPC advertising, creating effective ad campaigns, keyword research, and measuring PPC performance.
Note: The above list is not exhaustive, and additional units or modules may be added based on the specific needs and goals of the course.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate