Certificate in Ad Tech and Analytics

Name: Certificate in Ad Tech and Analytics
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The Certificate in Ad Tech and Analytics is a comprehensive course designed to cater to the growing demand for digital advertising and analytics expertise. This program emphasizes the importance of data-driven decision-making in advertising, marketing, and business strategy.

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By enrolling in this course, learners will gain essential skills in ad technology, data analysis, and digital marketing, making them highly valuable in today's data-driven industries. As businesses increasingly rely on digital platforms for growth and customer engagement, the need for professionals with a deep understanding of ad tech and analytics has never been greater. This course equips learners with the knowledge and tools to succeed in various roles, including marketing analyst, digital marketing specialist, and ad operations manager, enabling them to advance their careers in this high-growth field. In addition to learning industry-leading ad tech platforms and analytic tools, students will also develop strategic thinking, problem-solving, and communication skills, making them well-rounded professionals ready to make a significant impact in their organizations.

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Detalles del Curso

• Basic Ad Tech Landscape
• Digital Advertising Formats and Channels
• Programmatic Advertising and Real-Time Bidding
• Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
• Ad Analytics Tools and Metrics
• Attribution Models and Cross-Device Tracking
• Ad Fraud, Viewability, and Brand Safety
• Data Privacy and Compliance in Ad Tech
• Building and Optimizing Ad Campaigns
• Future Trends in Ad Tech and Analytics

Trayectoria Profesional

The Certificate in Ad Tech and Analytics program is designed to equip learners with the skills necessary to excel in the ever-evolving digital advertising landscape. This section highlights the growing demand for professionals in the industry, with a focus on the UK market. *Digital Marketing Specialist*: A digital marketing specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role requires a deep understanding of various digital marketing channels and techniques, as well as strong analytical skills to measure and optimize campaign performance. According to Glassdoor, the average base salary for a digital marketing specialist in the UK is £32,000 per year. *Ad Operations Specialist*: An ad operations specialist focuses on maximizing the performance of online advertising campaigns by managing campaign setup, ad delivery, and reporting. This role often requires expertise in ad serving technology and strong problem-solving skills. The average base salary for an ad operations specialist in the UK is £30,000 per year, according to BuiltIn. *Data Analyst*: Data analysts collect, process, and interpret complex data sets to help organizations make informed decisions. In the context of Ad Tech and Analytics, data analysts are responsible for analyzing website and advertising performance data, identifying trends and insights, and making recommendations for improvement. In the UK, data analysts earn an average base salary of £28,000 per year, as reported by Glassdoor. *Analytics Consultant*: Analytics consultants work with organizations to design and implement data-driven solutions that optimize their marketing and advertising efforts. They provide guidance on data collection, analysis, and reporting, and help businesses make data-informed decisions that drive growth and improve ROI. According to Glassdoor, the average base salary for an analytics consultant in the UK is £40,000 per year. *SEO/SEM Specialist*: SEO/SEM specialists focus on improving a company's online visibility through search engine optimization (SEO) and search engine marketing (SEM) strategies. They analyze and optimize websites, create content, and manage paid search campaigns to drive traffic and increase conversions. The average base salary for an SEO/SEM specialist in the UK is £30,000 per year, according to Glassdoor. These roles represent a diverse range of opportunities within the Ad Tech and Analytics industry, each with its own unique set of skills and responsibilities. By pursuing a Certificate in Ad Tech and Analytics, learners can develop the expertise needed to succeed in these roles and take advantage of the growing demand for professionals in the field.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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London School of International Business (LSIB)

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