Professional Certificate in Mobile Ad Targeting for Agencies

Name: Professional Certificate in Mobile Ad Targeting for Agencies
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The Professional Certificate in Mobile Ad Targeting for Agencies is a comprehensive course designed to equip learners with the essential skills required to succeed in mobile ad targeting. In today's digital age, mobile advertising has become a critical component of any successful marketing strategy, with a growing demand for professionals who can effectively target and engage consumers on mobile devices.

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À propos de ce cours

This course covers various topics, including mobile ad targeting techniques, data analysis, and campaign optimization. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to develop and execute successful mobile ad campaigns. By completing this course, learners will be well-positioned to advance their careers in mobile advertising, with the skills and knowledge required to succeed in this fast-paced and dynamic industry. According to a recent report by eMarketer, mobile ad spending in the US alone is expected to reach $117 billion by 2024. This highlights the growing importance of mobile advertising and the need for professionals with the skills and knowledge to deliver effective mobile ad campaigns. By completing this course, learners will be prepared to meet this demand and take advantage of the many career opportunities available in mobile advertising.

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Détails du cours

• Mobile Ad Targeting Fundamentals
• Understanding Mobile Ad Formats
• Audience Segmentation for Mobile Ads
• Mobile Ad Targeting Strategies
• Location-Based Mobile Ad Targeting
• Behavioral Mobile Ad Targeting
• Mobile Ad Targeting Tools and Platforms
• Mobile Ad Targeting Metrics and Analytics
• Best Practices in Mobile Ad Targeting

Parcours professionnel

In the ever-evolving digital landscape, mobile ad targeting has become a crucial aspect of agencies' marketing strategies. With the increasing demand for personalized and location-based advertising, professionals specializing in mobile ad targeting are highly sought after in the UK. Let's dive into the specific roles and their market trends, represented by a 3D pie chart visualizing the job market trends, salary ranges, and skill demand in the UK. 1. **Mobile Ad Targeting Specialist**: Accounting for 45% of the market, these professionals design and implement targeted mobile ad campaigns, ensuring high engagement and conversion rates. Their expertise in mobile platforms and data analysis tools supports ad performance optimization and audience segmentation. 2. **Digital Campaign Manager**: Managing 30% of the market, these experts oversee cross-channel ad campaigns, including mobile, web, and social media platforms. They collaborate with creative teams and data analysts to ensure campaign alignment with client objectives and market trends. 3. **Ad Operations Expert**: Representing 15% of the market, ad operations professionals manage ad delivery, tracking, and reporting systems. They ensure that ads are served correctly, monitor campaign performance, and provide insights to support data-driven decision-making. 4. **Marketing Data Analyst**: Holding 10% of the market, these analysts focus on mining and interpreting data to inform marketing strategies. They identify key performance indicators, analyze consumer behavior, and provide insights to optimize ad targeting and campaign effectiveness. The 3D pie chart above highlights the significant roles and their respective market shares within mobile ad targeting for agencies in the UK. As the industry continues to grow, professionals with expertise in mobile ad targeting will remain in high demand.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN MOBILE AD TARGETING FOR AGENCIES

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London School of International Business (LSIB)

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05 May 2025

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