Executive Development Programme in Marketing Support for the Connected Consumer
-- ViewingNowThe Executive Development Programme in Marketing Support for the Connected Consumer is a certificate course designed to empower marketing professionals with the latest skills to thrive in the digital age. This program highlights the importance of understanding consumer behavior in a connected world, where data-driven decisions and personalized engagement are crucial.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Understanding the Connected Consumer: Exploring the connected consumer's behavior, preferences, and expectations in the digital age. Analyzing the impact of digital transformation on consumer habits and marketing strategies.
โข Data-Driven Marketing: Leveraging data analytics for personalized marketing, customer segmentation, and targeted campaigns. Utilizing big data and AI for predictive modeling and real-time decision-making.
โข Multi-Channel Marketing: Designing integrated marketing strategies across various digital platforms, including social media, email, mobile, and web. Balancing consistency and adaptability in multi-channel campaigns.
โข Content Marketing for the Connected Consumer: Creating engaging, informative, and shareable content tailored to the connected consumer's needs and interests. Optimizing content distribution and promotion for different digital channels.
โข Influencer Marketing and Relationship Management: Building and maintaining strategic relationships with influencers and brand advocates. Measuring influencer marketing impact and optimizing ROI.
โข Social Media Marketing and Engagement: Utilizing social media platforms for brand awareness, community building, and customer engagement. Managing social media crises and reputation management.
โข Mobile Marketing and Optimization: Designing mobile-friendly websites and applications for optimal user experience. Implementing mobile marketing campaigns, including SMS, MMS, and in-app notifications.
โข Digital Advertising and Paid Media: Planning, executing, and optimizing digital advertising campaigns, including search engine marketing (SEM), display advertising, and paid social media. Understanding and applying programmatic advertising principles.
โข Marketing Analytics and Performance Measurement: Tracking and analyzing marketing performance metrics for continuous improvement. Interpreting data for strategic insights and decision-making.
โข Ethical Considerations and Data Privacy: Navigating ethical challenges in marketing to the connected consumer, including data privacy regulations, transparency, and consumer trust.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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