Global Certificate in Ad Campaign Tracking & Reporting

Name: Global Certificate in Ad Campaign Tracking & Reporting
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The Global Certificate in Ad Campaign Tracking & Reporting is a comprehensive course designed to equip learners with essential skills in ad campaign tracking and reporting. This course comes at a time when businesses are increasingly relying on digital advertising to reach their target audiences.

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À propos de ce cours

As a result, there's a high demand for professionals who can accurately track and analyze the performance of ad campaigns. By taking this course, learners will gain a deep understanding of ad campaign tracking and reporting tools, such as Google Analytics, Google Tag Manager, and Facebook Pixel. They will learn how to set up and manage tracking codes, analyze campaign data, and generate insightful reports. These skills are highly valued in various industries, including marketing, e-commerce, and advertising. Upon completion of this course, learners will be able to demonstrate their proficiency in ad campaign tracking and reporting, making them more attractive to potential employers. They will also be better equipped to advance in their current careers, taking on more responsible roles and contributing more significantly to their organizations' success.

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Détails du cours

• Ad Campaign Tracking Fundamentals
• Understanding UTM Parameters and Campaign Tagging
• Google Analytics for Ad Campaign Reporting
• Setting up and Using Google Tag Manager
• Analyzing Key Performance Indicators (KPIs) in Ad Campaigns
• Data Visualization Techniques for Ad Campaign Reporting
• Cross-Channel Ad Campaign Tracking
• Best Practices for Ad Campaign Data Integrity
• Advanced Ad Campaign Attribution Models

Parcours professionnel

The **Global Certificate in Ad Campaign Tracking & Reporting** is a valuable credential for professionals seeking to showcase their skills and expertise in the ever-evolving landscape of digital marketing. To provide a better understanding of the industry's job market trends, salary ranges, and skill demand in the UK, let's take a look at the following engaging 3D pie chart. This captivating data visualization offers insights on the most sought-after roles in the UK's Ad Campaign Tracking & Reporting sector. Each segment represents the percentage of professionals employed in the following positions: - **Ad Campaign Manager**: With 35% of the market share, these professionals lead cross-functional teams responsible for managing and optimizing marketing initiatives and campaigns. - **Digital Marketing Analyst**: Accounting for 25% of the industry, these experts collect, analyze, and interpret digital marketing data to optimize campaigns and strategies. - **Marketing Data Scientist**: Making up 20% of the workforce, these professionals combine data analysis and machine learning techniques to help businesses make data-driven marketing decisions. - **SEM Specialist**: Representing 15% of the sector, these experts manage Search Engine Marketing (SEM) campaigns, including paid search and display advertising. - **Social Media Analyst**: With 5% of the market share, these professionals focus on social media platforms, measuring performance, and identifying opportunities for growth and engagement. These statistics showcase the diverse and dynamic nature of the Ad Campaign Tracking & Reporting field, offering professionals exciting opportunities for growth and development.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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qui a terminé un programme à

London School of International Business (LSIB)

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05 May 2025

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