Professional Certificate in Ad Performance: Campaign Management

Name: Professional Certificate in Ad Performance: Campaign Management
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The Professional Certificate in Ad Performance: Campaign Management is a comprehensive course designed to equip learners with essential skills for successful ad campaign management. This program focuses on enhancing your understanding of ad performance metrics, campaign optimization, and strategic planning.

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À propos de ce cours

In today's digital age, businesses increasingly rely on digital advertising to reach their target audience. As a result, there is an increasing industry demand for professionals who can effectively manage and optimize ad campaigns. By completing this course, you will gain hands-on experience with industry-leading ad management tools, learn how to analyze ad performance data, and develop strategies to optimize campaigns for maximum ROI. These skills are highly valued by employers and can help you advance your career in digital marketing. Whether you're a marketing professional looking to enhance your skills or a career changer looking to break into the field, this course provides a solid foundation in ad performance and campaign management, setting you up for success in the industry.

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Détails du cours

• Ad Performance Metrics
• Campaign Setup and Structure
• Audience Targeting and Segmentation
• Ad Creative and Copywriting
• Bid Management Strategies
• Conversion Tracking and Optimization
• Cross-Channel Ad Campaign Management
• Reporting and Analytics for Ad Performance
• A/B Testing and Experimentation
• Advanced Ad Performance Techniques (e.g. Automation, Remarketing)

Parcours professionnel

The **Professional Certificate in Ad Performance: Campaign Management** focuses on providing you with the necessary skills to excel in the ever-evolving UK digital advertising landscape. This certificate covers essential roles in the industry, such as Campaign Manager, Digital Marketing Specialist, PPC Analyst, and Ad Operations Specialist. According to the latest job market trends, **campaign managers** hold a crucial role in overseeing marketing campaigns, with a salary range between £30,000 to £55,000 per year. The demand for professionals with campaign management skills continues to grow as businesses increasingly invest in digital advertising. **Digital Marketing Specialists** are in charge of managing various marketing channels, such as SEO, social media, and content marketing. The average salary for this role ranges from £25,000 to £45,000 per year, reflecting the importance of these skill sets in the modern marketing mix. As a **PPC Analyst**, you can expect to work with pay-per-click advertising platforms like Google Ads and Bing Ads. This role pays an average salary of £25,000 to £40,000 per year, and the demand for skilled PPC specialists is on the rise. Lastly, **Ad Operations Specialists** manage ad operations for websites and applications, optimizing ad performance and ensuring seamless integration of ads. This role offers a salary range between £25,000 and £40,000 per year, with a growing demand for professionals in the field. The 3D pie chart above illustrates the distribution of roles in Ad Performance: Campaign Management, providing a visual representation of the UK job market trends for these positions. Equip yourself with the right skills and stay ahead in this highly competitive industry.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE: CAMPAIGN MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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