Advanced Certificate in Strategic Facebook Ads & Lead Magnet Campaigns

Name: Advanced Certificate in Strategic Facebook Ads & Lead Magnet Campaigns
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The Advanced Certificate in Strategic Facebook Ads & Lead Magnet Campaigns is a comprehensive course designed to equip learners with the essential skills required for successful digital marketing campaigns. This program focuses on advanced strategies for Facebook ads and lead magnet campaigns, two critical components of modern marketing.

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À propos de ce cours

In an era where businesses increasingly rely on social media for brand visibility and customer acquisition, this certificate course is of paramount importance. It provides learners with the knowledge and tools to create and manage effective Facebook ad campaigns that generate leads and convert them into customers. This course is highly relevant in today's digital-focused job market, with many industries seeking professionals who can leverage social media for business growth. By completing this course, learners will be well-prepared to advance their careers in digital marketing, social media management, or related fields.

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Détails du cours

• Advanced Facebook Advertising Strategies: This unit will cover advanced-level Facebook advertising strategies that can help businesses reach their target audience more effectively and efficiently. Topics may include custom audiences, lookalike audiences, Facebook pixel, and ad placement strategies.

• Designing High-Converting Lead Magnets: In this unit, students will learn how to design high-converting lead magnets that can help businesses capture leads and build their email list. Topics may include lead magnet ideas, design tips, and best practices for lead magnet creation.

• Facebook Ad Campaign Objectives: This unit will cover the various campaign objectives available on Facebook and how to choose the right objective for specific business goals. Topics may include awareness, consideration, and conversion objectives, as well as how to optimize campaigns for each objective.

• Facebook Ad Copywriting and Visual Elements: This unit will focus on the importance of effective ad copywriting and visual elements in Facebook ads. Students will learn how to craft compelling ad copy, choose eye-catching visuals, and create ad designs that resonate with their target audience.

• Lead Magnet Delivery and Follow-Up Strategies: In this unit, students will learn how to deliver lead magnets to their audience and follow up with them to build a relationship and nurture the lead. Topics may include email marketing strategies, lead scoring, and automation tools.

• Facebook Pixel Setup and Tracking: This unit will cover the technical aspects of setting up and tracking the Facebook pixel. Students will learn how to install the pixel on their website, track conversions, and use the data to optimize their Facebook ad campaigns.

• Split Testing and Optimization Techniques: This unit will focus on split testing and optimization techniques to help businesses improve the performance of their Facebook ad campaigns. Students will learn how to set up split tests, analyze the results, and make data-driven decisions to optimize their campaigns.

• Facebook Ad Reporting and Analytics: In this unit, students will learn how to analyze the performance of their Facebook ad campaigns using various reporting and analytics tools. Topics may include Facebook Ads Manager, Google Analytics, and other

Parcours professionnel

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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ADVANCED CERTIFICATE IN STRATEGIC FACEBOOK ADS & LEAD MAGNET CAMPAIGNS

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Nom de l'Apprenant

qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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