Executive Development Programme in Brand Architecture & Social Responsibility
-- ViewingNowThe Executive Development Programme in Brand Architecture & Social Responsibility is a certificate course designed to empower professionals with the skills necessary to excel in today's socially conscious business environment. This programme emphasizes the importance of building strong brand identities while maintaining a commitment to social responsibility, a combination that is increasingly vital in modern business strategy.
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โข Unit 1: Introduction to Brand Architecture
โข Unit 2: Brand Strategy and Positioning
โข Unit 3: Brand Identity and Design
โข Unit 4: Building a Strong Brand Portfolio
โข Unit 5: Corporate Social Responsibility (CSR) and Sustainability in Branding
โข Unit 6: Stakeholder Engagement and Social Impact Assessment
โข Unit 7: Integrating CSR into Brand Architecture
โข Unit 8: Ethical Marketing and Communication Strategies
โข Unit 9: Measuring and Evaluating Social Responsibility Initiatives
โข Unit 10: Case Studies in Brand Architecture and Social Responsibility
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