Advanced Certificate E-commerce Platform Analytics
-- ViewingNowThe Advanced Certificate in E-commerce Platform Analytics is a crucial course designed to equip learners with the essential skills needed to thrive in the rapidly growing e-commerce industry. This course is highly relevant in today's digital age, where e-commerce platforms play a critical role in driving business growth and success.
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GBP £ 140
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โข E-commerce Analytics Foundation: Understanding key metrics, data-driven decision making, and analytics tools.
โข Data Collection and Analysis: Setting up tracking, collecting data, and using analytical techniques to interpret e-commerce data.
โข Customer Segmentation and Behavior Analysis: Identifying customer segments, understanding customer behavior, and using this information to improve e-commerce performance.
โข Conversion Rate Optimization: Analyzing and improving conversion rates, A/B testing, and personalization.
โข Advanced Web Analytics: Advanced web analytics techniques, including funnel analysis, attribution modeling, and segmentation.
โข E-commerce Marketing Analytics: Analyzing marketing campaigns, understanding customer acquisition, and measuring marketing ROI.
โข Data Visualization and Reporting: Data visualization techniques, creating effective reports, and communicating insights to stakeholders.
โข E-commerce Platform Analytics Tools: Hands-on experience with popular e-commerce analytics tools, such as Google Analytics, Adobe Analytics, and Mixpanel.
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