Executive Development Programme in Ad Fraud & Governance Controls
-- ViewingNowThe Executive Development Programme in Ad Fraud & Governance Controls is a certificate course designed to tackle the growing challenge of ad fraud in the digital advertising industry. This program emphasizes the importance of ad fraud detection, prevention, and governance controls, making it essential for professionals in marketing, advertising, and technology sectors.
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โข Ad Fraud Fundamentals
โข Understanding Digital Advertising Ecosystem
โข Types of Ad Fraud: Bots, Click Farms, Human Fraud
โข Ad Fraud Detection Techniques
โข Data Analysis for Ad Fraud Detection
โข Ad Fraud Impact and Costs
โข Implementing Governance Controls
โข Ad Fraud Prevention Strategies
โข Legal and Ethical Considerations in Ad Fraud Controls
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