Executive Development Programme in Travel Marketing and Business Development
-- ViewingNowThe Executive Development Programme in Travel Marketing and Business Development is a certificate course designed to empower professionals with the latest strategies and techniques in the travel industry. This program emphasizes the importance of data-driven decision making, customer-centric approaches, and innovative marketing strategies to drive business growth.
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โข Travel Marketing Fundamentals: Understanding the core principles of marketing as they apply to the travel industry. Topics include market research, segmentation, targeting, positioning, and the marketing mix.
โข Digital Marketing for Travel: Leveraging digital channels to reach and engage travel consumers. Topics include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and mobile marketing.
โข Travel Business Development: Strategies for growing a travel business through partnerships, alliances, and other business development initiatives. Topics include negotiation, sales, and customer relationship management.
โข E-commerce for Travel: Building and optimizing an online sales channel for travel products and services. Topics include website design and usability, conversion rate optimization, and payment gateways.
โข Travel Distribution: Understanding the complex distribution landscape in the travel industry. Topics include global distribution systems (GDS), online travel agencies (OTA), and direct connect.
โข Customer Experience Management: Strategies for delivering exceptional customer experiences in the travel industry. Topics include service design, customer journey mapping, and voice of the customer (VoC) programs.
โข Revenue Management for Travel: Maximizing revenue through pricing, inventory management, and yield management strategies. Topics include rate fences, overbooking, and revenue forecasting.
โข Sustainable Tourism Development: Balancing economic, social, and environmental sustainability in travel industry initiatives. Topics include carbon footprint reduction, community development, and cultural preservation.
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