Certificate in B2B Marketing Analytics
-- ViewingNowThe Certificate in B2B Marketing Analytics is a comprehensive course designed to equip learners with essential skills for success in the dynamic world of B2B marketing. This program emphasizes the importance of data-driven decision making and provides hands-on experience with the latest marketing analytics tools and techniques.
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โข Introduction to B2B Marketing Analytics: Understanding the basics and importance of data-driven decision making in B2B marketing.
โข Data Collection and Management: Techniques for gathering, cleaning, and organizing marketing data for analysis.
โข Marketing Metrics and KPIs: Defining and measuring key performance indicators in B2B marketing campaigns.
โข Customer Relationship Management (CRM) Analytics: Using CRM data to drive customer engagement and improve marketing outcomes.
โข Predictive Analytics in B2B Marketing: Utilizing statistical models and machine learning algorithms to forecast marketing results.
โข Marketing Attribution and ROI: Identifying the most effective marketing channels and measuring return on investment.
โข Data Visualization and Reporting: Presenting marketing data and insights in a clear and actionable format.
โข Market Segmentation and Targeting: Identifying and analyzing target markets for B2B marketing campaigns.
โข B2B Marketing Analytics Tools and Platforms: Familiarization with popular tools and platforms for B2B marketing analytics.
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