Professional Certificate in Marketing Analytics & Technology
-- ViewingNowThe Professional Certificate in Marketing Analytics & Technology is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven marketing landscape. This course is of paramount importance as it bridges the gap between marketing and technology, providing learners with the necessary tools to make data-informed decisions that drive business growth.
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โข Introduction to Marketing Analytics & Technology: Understanding the fundamentals of marketing analytics, data-driven decision making, and the role of technology in marketing.
โข Data Analysis for Marketing: Learning essential data analysis techniques, data visualization, and statistical methods.
โข Marketing Analytics Tools: Exploring various marketing analytics tools, including Google Analytics, Tableau, and Power BI.
โข Customer Relationship Management (CRM) Systems: Examining CRM systems, their features, and their role in marketing strategies.
โข Social Media Analytics: Understanding social media metrics, data collection, and analysis, and their applications in marketing campaigns.
โข Web Analytics and SEO: Learning about website traffic analysis, search engine optimization, and conversion rate optimization.
โข Predictive Analytics in Marketing: Exploring predictive analytics models, machine learning, and artificial intelligence applications in marketing.
โข Marketing Attribution and ROI Analysis: Understanding marketing attribution models, return on investment (ROI) analysis, and their importance in evaluating marketing campaigns.
โข Data Privacy and Security in Marketing Analytics: Examining data privacy regulations, data protection measures, and best practices for data security.
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