Professional Certificate in Ad Fraud & Consumer Trust
-- ViewingNowThe Professional Certificate in Ad Fraud & Consumer Trust is a comprehensive course that addresses the growing issue of ad fraud and the importance of consumer trust in the digital advertising industry. With the rapid increase in digital ad spending, the demand for professionals who can prevent ad fraud and build consumer trust has never been higher.
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GBP £ 140
GBP £ 202
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โข Understanding Ad Fraud: An Introduction
โข Types of Ad Fraud: Bots, Click Farms, and Human Fraud
โข Ad Fraud Detection Techniques: Machine Learning and AI
โข Measuring Ad Fraud: Metrics and Analytics
โข Impact of Ad Fraud on Digital Advertising
โข Building Consumer Trust: Best Practices
โข Consumer Trust Metrics: Engagement and Retention
โข Case Studies: Real-World Examples of Ad Fraud and Consumer Trust
โข Preventing Ad Fraud: Strategies for Advertisers and Publishers
โข Ethical Considerations in Digital Advertising: Balancing Revenue and Trust
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