Global Certificate in Media Email: Advanced Analytics

• Email Metrics & KPIs – Understand the key performance indicators (KPIs) used in measuring the success of email campaigns, including open rate, click-through rate, conversion rate, bounce rate, and list growth rate. • Audience Segmentation – Learn how to segment email lists based on demographics, subscriber behavior, and engagement, to deliver targeted and personalized content. • Email Design & Optimization – Explore best practices for email design, including mobile optimization, use of visuals, and white space, to improve engagement and conversions. • A/B Testing – Understand how to conduct A/B testing in email campaigns, including testing subject lines, calls-to-action, and design elements, to optimize performance. • Email Automation – Learn how to use automation tools to deliver triggered and drip campaigns, based on subscriber behavior and preferences. • Personalization & Dynamic Content – Discover how to use personalization and dynamic content to deliver relevant and targeted emails, increasing engagement and conversions. • Data Analysis & Reporting – Learn how to analyze email campaign data and generate reports, to evaluate performance and inform future strategy. • Deliverability & Email Spam Filters – Understand how to optimize email deliverability, including managing bounces, avoiding spam filters, and maintaining a clean email list. • Email Marketing Strategy – Explore best practices for developing an effective email marketing strategy, including setting goals, defining target audiences, and measuring success.