Executive Development Programme in Strategic Twitter Communication
-- ViewingNowThe Executive Development Programme in Strategic Twitter Communication is a certificate course designed to enhance professionals' ability to leverage Twitter for strategic communication. In an era where social media dominates information dissemination, this course is essential for career advancement.
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โข Twitter Fundamentals: Understanding the Twitter platform, its features, and best practices for profile creation and optimization.
โข Building a Twitter Strategy: Developing a comprehensive Twitter communication plan, including goal setting, target audience analysis, and content strategy.
โข Creating Engaging Twitter Content: Crafting compelling tweets that resonate with the target audience, using multimedia, hashtags, and @mentions effectively.
โข Twitter Analytics: Measuring and analyzing Twitter performance, leveraging Twitter's built-in analytics tools and external measurement platforms.
โข Building a Twitter Community: Cultivating relationships with followers, influencers, and brand advocates, and managing customer service inquiries and feedback.
โข Twitter Advertising: Utilizing Twitter's advertising products, including Promoted Tweets, Accounts, and Trends, to amplify reach and engagement.
โข Crisis Communication on Twitter: Preparing for and managing communication crises on Twitter, including monitoring for potential issues, creating a crisis response plan, and implementing effective communication strategies.
โข Twitter for Events: Leveraging Twitter to drive attendance, engagement, and amplification for events, including live-tweeting and creating an event hashtag.
โข Legal and Ethical Considerations: Understanding legal and ethical considerations for Twitter communication, including privacy, intellectual property, and disclosure requirements.
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