Masterclass Certificate in Brand Portfolio Strategy for Growth
-- ViewingNowThe Masterclass Certificate in Brand Portfolio Strategy for Growth is a comprehensive course designed to empower professionals with the skills to manage and optimize brand portfolios effectively. This certificate course highlights the importance of a well-structured brand portfolio strategy in driving business growth and outperforming competitors.
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Brand Architecture: Understanding the building blocks of a brand portfolio
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Brand Positioning: Defining and differentiating your brands within the market
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Brand Extension: Leveraging existing brand equity for new product lines
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Brand Portfolio Management: Balancing and optimizing a diverse range of brands
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Innovation Strategy: Driving growth through new product development and renovation
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Brand Equity Measurement: Quantifying and tracking the value of your brands
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Mergers & Acquisitions: Strategic considerations for brand portfolio growth through M&A
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Global Branding: Adapting brand strategies for international markets
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Portfolio Analysis: Evaluating the health and performance of your brand portfolio
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