Professional Certificate in Interactive Design: UX Research
-- ViewingNowThe Professional Certificate in Interactive Design: UX Research is a crucial course for those interested in understanding user behavior and improving product usability. This program addresses the growing industry demand for User Experience (UX) Researchers, who play a pivotal role in creating user-centered designs.
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โข UX Research Fundamentals: Understanding the basics of UX research, its importance, and how it fits into the overall design process.
โข User Interviews: Learning how to conduct effective user interviews, from preparation and execution to analysis and reporting.
โข Usability Testing: Exploring different usability testing methods, when to use them, and how to analyze results to improve the user experience.
โข Surveys and Questionnaires: Designing and implementing surveys, understanding survey bias, and analyzing survey data.
โข User Personas: Creating user personas, using them in the design process, and maintaining their relevance throughout the project.
โข User Journey Mapping: Mapping user journeys, identifying pain points, and optimizing the user experience.
โข Competitive Analysis: Analyzing competitors to identify design trends, strengths, and weaknesses, and using this information to inform design decisions.
โข Quantitative and Qualitative Research: Understanding the difference between quantitative and qualitative research, when to use each, and how to analyze and interpret results.
โข Card Sorting and Tree Testing: Using card sorting and tree testing to optimize information architecture and improve user navigation.
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