Global Certificate in Next-Gen UX Analytics
-- ViewingNowThe Global Certificate in Next-Gen UX Analytics is a comprehensive course designed to equip learners with the essential skills needed to thrive in the rapidly evolving field of user experience (UX) analytics. This course is crucial in today's digital age, where businesses rely heavily on data to make informed decisions about their products and services.
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โข Introduction to UX Analytics: Understanding the basics, importance, and best practices of UX analytics.
โข Data Collection Methods: Exploring various data collection techniques such as surveys, interviews, usability testing, and web analytics.
โข Usability Metrics: Learning about key usability metrics including task success rate, error rate, time to complete tasks, and user satisfaction.
โข Web Analytics Tools: Mastering popular tools like Google Analytics, Adobe Analytics, and Hotjar for collecting and analyzing user data.
โข Heuristic Evaluation: Discovering heuristic evaluation methods for UX assessment, including Nielsen's 10 usability heuristics.
โข Conversion Rate Optimization: Improving conversion rates through data-driven UX design decisions and A/B testing.
โข User Session Recordings & Heatmaps: Analyzing user behavior through visual data, including click, scroll, and mouse movement patterns.
โข Predictive Analytics in UX: Utilizing machine learning and AI techniques to forecast user behavior and optimize UX.
โข Data Visualization & Storytelling: Presenting UX analytics findings effectively to stakeholders and driving data-informed design decisions.
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