Certificate in Email Marketing for Modern Hospitality
-- ViewingNowThe Certificate in Email Marketing for Modern Hospitality course empowers learners with the essential skills to excel in today's digital marketing landscape. This certificate course highlights the importance of data-driven email marketing strategies tailored for the hospitality industry.
2,104+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including its importance and benefits for modern hospitality businesses.
โข List Building: Strategies for building an email list, including website sign-ups, social media, and offline methods.
โข Segmentation and Personalization: Techniques for segmenting email lists and personalizing email content to increase engagement and conversions.
โข Email Design and Layout: Best practices for designing and formatting emails that are mobile-friendly and visually appealing.
โข Copywriting for Email Marketing: Writing effective email copy that drives action, including subject lines, calls-to-action, and body copy.
โข Email Automation: Setting up automated email campaigns, including welcome emails, abandoned cart emails, and post-purchase follow-ups.
โข Analytics and Metrics: Monitoring and analyzing email marketing metrics, including open rates, click-through rates, and conversions, to optimize campaigns.
โข Compliance and Ethics: Understanding legal requirements and best practices for email marketing, including CAN-SPAM, GDPR, and data privacy regulations.
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