Executive Development Programme Email Marketing: Media Brand Strategy
-- ViewingNowThe Executive Development Programme in Email Marketing: Media Brand Strategy certificate course is a comprehensive program designed to meet the growing industry demand for experts in email marketing. This course emphasizes the importance of data-driven email marketing strategies, automation, and personalization in enhancing customer engagement and driving business growth.
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices.
โข List Building & Segmentation: Learning how to build a targeted email list and segment it based on various factors such as demographics, interests, and behavior.
โข Email Design & Content Creation: Exploring the principles of effective email design, copywriting, and content creation, with a focus on creating engaging and compelling emails.
โข Deliverability & CAN-SPAM Compliance: Understanding how to ensure high email deliverability and comply with the CAN-SPAM Act, which governs commercial emails.
โข Analytics & Metrics: Learning how to track and analyze email marketing metrics, such as open rates, click-through rates, and conversions, to optimize campaigns.
โข Automation & Workflows: Understanding how to use marketing automation tools to create email workflows and trigger-based campaigns to improve efficiency and effectiveness.
โข Integration with Media Brand Strategy: Exploring how email marketing can be integrated with media brand strategy to create a cohesive and effective marketing plan.
โข Case Studies & Best Practices: Examining real-world examples of successful email marketing campaigns and learning from industry experts' best practices.
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