Advanced Certificate in Key Account Management
-- ViewingNowThe Advanced Certificate in Key Account Management is a comprehensive course designed to enhance your skills in managing strategic corporate relationships. This certification is crucial in today's business landscape, where key account management is a critical factor in business growth and customer retention.
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โข Advanced Key Account Planning: This unit will cover the development of strategic plans to manage and grow key accounts, including the use of account planning tools and techniques.
โข Stakeholder Management: This unit will focus on building and maintaining relationships with key stakeholders in key accounts, including internal and external stakeholders.
โข Key Account Negotiations: This unit will cover the negotiation skills required to secure profitable deals with key accounts, including the preparation and execution of effective negotiation strategies.
โข Sales Performance Metrics for Key Accounts: This unit will explore the various metrics used to measure sales performance in key accounts, including revenue growth, profitability, and customer satisfaction.
โข Value Proposition Development: This unit will cover the development of compelling value propositions for key accounts, including the identification of customer needs and the creation of customized solutions.
โข Key Account Segmentation and Profiling: This unit will focus on the segmentation and profiling of key accounts, including the identification of key account characteristics and the development of segmentation strategies.
โข Strategic Customer Relationship Management: This unit will cover the principles and practices of strategic customer relationship management, including the management of customer portfolios and the development of customer loyalty.
โข Key Account Growth Strategies: This unit will explore the various growth strategies for key accounts, including cross-selling, upselling, and new product introductions.
โข Managing Key Account Risks: This unit will cover the identification and management of risks associated with key accounts, including the development of risk mitigation strategies.
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