Global Certificate in Mobile Customer Journeys for the Future
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Mobile Customer Journey Mapping: Understanding the customer journey on mobile devices is crucial in creating seamless and personalized experiences. This unit covers the process of mapping the customer journey, identifying touchpoints, and analyzing user behavior.
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Mobile UX Design Principles: This unit focuses on the principles of mobile user experience (UX) design, including responsive design, thumb-friendly navigation, and clear call-to-actions. It also covers the importance of consistency across platforms and device types.
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Mobile App Development: This unit covers the basics of mobile app development for both iOS and Android platforms. Topics include native vs. cross-platform development, programming languages, and app store optimization.
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Mobile Marketing Strategies: This unit explores various mobile marketing strategies, such as in-app messaging, push notifications, and location-based services. It also covers the importance of mobile-first indexing and mobile-friendly email design.
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Data Analytics for Mobile: This unit focuses on analyzing data from mobile devices to improve the customer journey. Topics include mobile analytics tools, user segmentation, and A/B testing.
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Mobile Payment and Security: This unit covers mobile payment systems, such as Apple Pay and Google Wallet, and the importance of security in mobile transactions. It also covers best practices for securing mobile data and protecting user privacy.
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Voice User Interface (VUI) Design: With the rise of voice assistants like Siri and Alexa, this unit covers the basics of VUI design, including voice commands, conversational UX, and voice search optimization.
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Augmented Reality (AR) and Virtual Reality (VR) in Mobile: This unit explores the use of AR and VR in mobile apps, including gaming, retail, and real estate applications. It covers the basics of AR and VR development and design.
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